With sales and marketing being done more at a distance, traditional methods for engaging potential customers are becoming more obsolete. Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers. But is it really that easy? In this episode of the B2B Digital Marketer podcast, A. Lee Judge shares why it\'s not really the technical difficult that companies have to overcome, but rather their anxiety, and having the guts to just hit the record button.