We’re kicking it back to Alpharetta, GA this week to replay a unique keynote from B2BMX East. Tune in now for an introduction to Behavioral Science, the study of how humans really make decisions, courtesy of Shirin Oreizy, Founder & CEO of Next Step. 

During this keynote, Shirin shares Behavioral Science principles every B2B marketer should know, as well as real-world examples of how Behavioral Science is applied to B2B marketing challenges — from increasing adoption with new customers to increasing the lifetime value of existing customers.  

Plus, hear from Shirin herself during an interview she had with co-host Kelly Lindenau on the show floor at B2BMX East!

RELATED LINKS: 

• Learn more about Next Step. 
• Connect with Shirin Oreizy here.
• Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. 
• Register for B2BMX West and get 15% off by using the code: MXPOD15
• Follow us on LinkedIn and X.