The Everyday Storyteller

A lesson in getting the basics right when launching your website.

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A lesson in getting the basics right when launching your website. 



All too often I have business owners coming to me because they’re struggling to write their website copy. So what, I hear you say, that’s not particularly unusual. I guess not, but what if I was to tell you that a high proportion of them are struggling because they don’t actually know what their business is?


So before you tie yourself up in knots trying to write your website, take a moment to breath and run through the following questions. 


  1. Who are your target audience? What do they look like, what do they value, what problem do they need solving and why do they need it solving right now?


    1. What is your proposition? How does what you sell or produce help your target audience solve their problem, how do you do it better than your competitors and what will life look and feel like for them as a result?


      1. What is your brand story and how does this relate to your audience? Why do you do what you do, what are you trying to achieve in the long run, how are you doing this day-to-day, what do you value and why does this all make a difference to your customers?


        1. What are you actually selling? Is it a physical good or service or what that actually does or makes someone feel? For example do you make children’s games or bring joy and fun into the lives of children and adults alike?


          1. And finally what do you want your website to do. Is it just somewhere for prospective clients to come to and validate you are who you say you are or do you need it to generate sales for you? If the latter, how will it do that? What are your call to actions? Will you offer a free download? Can people buy directly from the site or do they need to set up a call with you. If so, can they do this via the site?



            2. Want to continue the conversation or get some extra support with telling your story? 


            Find me:

            On Instagram: @22storiesandme

            On LinkedIn: linkedin.com/in/hilarysalzman

            Online: www.22-stories.com


            This podcast is produced by the brilliant Suzi @story_publishing

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            The Everyday StorytellerBy Hilary Salzman