One in four Americans is a woman over 40. Katie Keating co-founded Fancy Inc., a 100% women-owned, operated, and focused advertising agency to help advertisers speak to them. In this lesson on “doing it anyway,” she talks about her mission, the 3%, and why women need to harness the power they possess as consumers to change the culture.

TOPICS DISCUSSED IN THIS EPISODE:

• Katie’s journey to forming Fancy.
• At the time Katie got into advertising, only 3% of Creative Directors were women.
• Why Katie decided to quit her well-paying agency job to gain more control over her career.
• The hardest thing about starting your own agency, according to Katie.
• Why women are faced with “aging out” of their careers as they get older.
• Is the female competition still a thing?
• The article Katie wrote about women over 40 that went viral, and the response it received.
• How women can harness their purchasing power to affect the kind of change that they want to see in the world.
• 80% of women make the household purchasing decisions.
• Women’s resistance when talking about money and finances.
• How do you encourage brands to take the leap and have a conversation with women in a more inclusive way?