HERdacious

A Lesson on Feminist Leadership


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Feminist Management & Leadership

In this episode, herdacious host Lorelei chats with Cat Ashton about the value of feminism in the workplace. Four times more women than men dropped out of the labor force in 2020 due to COVID-19 challenges. Regardless of whether it’s because of pandemic-related causes or childcare duties, one thing is clear: the workplace is disproportionately unforgiving to women's experiences. As a feminist leader and entrepreneur, Cat teaches us that the gender inequities pervading the workplace today can only be challenged once we begin to understand and accommodate the candid lives of working women. From unlearning our own socialization to creating an empathetic culture, Cat helps us realize that underneath the job titles and day-to-day do’s, we are people first. So, let us go forth with a sense of confidence and unapologetically bring our authentic feminist selves into the workplace!

Host: Lorelei Gonzalez
Co-host: Catherine Ashton

Catherine Ashton (she/her) is on a mission to change the way nonprofits raise money. As the founder of Giant Squid Group LLC, Catherine works with nonprofits to land donors, win grants, and fund their works.  She is a sought-after coach, speaker, and strategist locally and nationally, and specializes in helping organizations marry best practices and mission-aligned innovation to drive systems-level change.  She is dedicated to promoting inclusivity and equity in the nonprofit sector, and has been a raging feminist from a young age. In her “outside of work” time she's volunteering with the Austin Diaper Bank,  or chasing her energetic daughter, Rosalind down the nearest hiking trail.

Things you will learn in this episode (chapter markers available):  

  • Feminism 1:28
  • When one domino falls, the others follow 8:00
  • Bring your lunch AND your feminism 12:34
  • Picture this: Your Authentic Self 16:49 
  • Changing the culture 18:46
  • Company-wide implementation 24:30
  • Femme fact: The Olympic Games 29:10

Resources mentioned in this episode:  

  • Ask a Manager (blog) 
  • TrollXChromosomes (subreddit)

Episode sponsors:  

  • HERdacity   
  • Moonray  

Looking for additional resources on this topic? Check out our blog “I’m Not a ‘Mom Boss’ | HER Side” by Catherine Ashton

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