What happens when a designer crosses over to the world of product representation?
In this episode of Architecture Beyond, we sit down with Betsy Lindell — designer, founder of BetsyLindell.me, and product specialist — to explore the often-overlooked relationship between original design and thoughtful product selection.

From specifying systems in fast-paced studio environments to advocating for solutions that truly serve the people who use them, Betsy brings a rare and refreshing perspective. Her path from architecture to product advocacy challenges us to look beyond aesthetics and ask: What makes a design truly original? And how can we specify better, together?

🎧 What You'll Learn:

• Why product selection is design thinking in action
• How original design is rooted in user awareness and not just form
• Behind-the-scenes stories of bridging the gap between designers and manufacturers
• How to balance creativity with the reality of systems, reps, and code constraints
• Advice for emerging architects on working smarter with product reps

🛠️ Bonus for Our Listeners

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Use coupon code: aboriginal2025 at checkout for 15% off any course.

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Architecture Beyond is where architects, designers, and creative thinkers share the stories shaping life and impact beyond the studio. Since launching, we’ve released dozens of inspiring episodes and grown into a global community of listeners who care about architecture’s role in the world.

We’d love to hear from you—what topics inspire you most, or who you’d like to see as a guest. If you’re interested in sharing your own story on the show, visit Iamthestudio.com and click ArchBeyond in the menu. Join the conversation and help us continue building a platform that elevates architects everywhere.

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