In this episode of the Research Reimagined podcast, we’re joined by Dr Ali Bowes, lecturer in the Sociology of Sport at Nottingham Trent University. Having recently appeared in a powerful new Netflix documentary entitled Game On: The Unstoppable Rise of Women’s Sport, Ali discusses her role in the film, and with the start of the world cup, she talks about the current picture in women’s professional football. Interest in women’s sport has grown dramatically, but how does this reflect on wider society, and is the increasing media coverage we’re now seeing add to the momentum, or does it do a disservice to the players and their talent?