Welcome Adnerds. Today you’ll hear host Tom Christmann's conversation with Jeff Benjamin, Chief Creative Officer at Tombras.

Tombras is one of the top independent agencies in North America, headquartered in Knoxville Tennessee, with offices in New York, Atlanta, Charlotte and DC.

 

Jeff Benjamin has been at the forefront of digital creative innovation at agencies like Goodby, Crispin Porter Bogusky, JWT and Barton F. Graf. He continues that at Tombras with The MoonPie MoonMate—a virtual roommate that ran on Alexa and Google Home that kept people company while quarantining alone. And paid you rent in the form of MoonPies. (Yum!)

 

Jeff and I talk about how he found advertising at a computer lab in college, his start at the first digital ad agency in Connecticut and how to be the “digital guy” in a traditional world. It’s a fascinating and long conversation. I didn’t want to cut a word.

 

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Theme music: Ross Hopman - duotoneaudio.com.