I get the same question over and over at the many, many events that I speak at each year. People are always wondering how they can possibly create all this content around what they're doing without having someone steal their "secret sauce."

And I tell them the same thing every time:

The sauce that you think is secret isn't actually secret.

Your competitors already know what you're doing and how you're doing it. And your potential clients or prospects aren't going to steal your thunder just by reading a blog post or another piece of content that you've created.

Just because you have a list of ingredients, it doesn't mean that you're a chef.

Stop worrying about giving away information and just give away information that your customers and clients want. It will work.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Brian Fanzo (http://twitter.com/iSocialFanz), Chief Digital Strategist at Broadsuite in Phoenix, AZ. Check out Brian on social media for his smart ideas on marketing and strategy.

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.