Recorded this over a month ago. But the current state of our world has made my brain into cottage cheese. Anyway, I got to talk to George Tannenbaum, former Copy Chief and Executive Creative Director on IBM at Ogilvy AND CURRENT ADHOUSE PROFESSOR.

If you're not reading Ad Aged, George's daily blog, then you are in for a treat. https://adaged.blogspot.com/ is required reading for anyone interested in the daily musings of a really talented writer and thinker.

We begin with George’s first in-house job writing (typing, actually) copy for the Montgomery Ward catalog in 1980. We talk about the importance of craft and working well with others. We learn about Name-monics and collaborative agitators. George gives tons of tips and tricks you can use right now to make better advertising.

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The A-List is sponsored by Adhouse Advertising School, where you get ten weeks of classes with an A-List teacher like George Tannenbaum for just six hundred bucks. We have six classes in session right now and more are coming in the fall. And we have lots of other great stuff coming your way too. Sign up at http://www.adhousenyc.com and be the first to know about all that we have planned.

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You can reach me at http://www.tomchristmann.net. I write pretty good and stuff.