In the second half of the conversation between Paul McKenna of Starship restaurant and Anne Pezalla and Kate Pezalla Marlin of Lively Athletics, the business owners talk social media, the dark side of coupons and what's next.

A Lively Conversation, Part 2

What's the hardest thing about business? Not going out of business. The Distance features stories of private businesses that have been operating for at least 25 years and the people who got them there. Hear business owners share their stories of hard work, survival and building something that lasts. The Distance is a production of Basecamp, the company behind the leading project management app.

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A Lively Conversation, Part 2

A Lively Conversation, Part 2