Retail Gets Real

323. A look at J.C. Penney’s $1 billion reinvestment project

10.31.2023 - By National Retail FederationPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

J.C. Penney is in the midst of a major transformation, with a plan to spend more than $1 billion by the end of 2025 to revive the 121-year-old chain. On this episode, we’re speaking with Executive Vice President and Chief Merchandising Officer Michelle Wlazlo about the department store’s historic $1 billion reinvestment project, the evolution and debut of several private labels and exclusive partnerships, and what’s ahead for the holiday season. Learn more at retailgetsreal.com.

More episodes from Retail Gets Real