If your Masonic lodge is having issues with membership retention then it may be worth considering how many lodges approached membership in the past.  

Freemasonry in the USA has been losing members for a few decades now and many jurisdictions have tried various approaches to help alleviate the problem. 

Some approaches include one-day classes, open houses, reducing the proficiencies, low dues, and even advertising yet the problem still remains.

  The more transparent and mundane we try to make ourselves appear the less attractive we are actually making our fraternity. This is because it is the things that separate us from other organizations, not the things we try to have in common, that make us appealing to many interested men.