In our 4th episode we take a look at some technical aspects of Facebook's advertising options and what it could look like inside Facebook's, or Meta's advertising space. Facebook has very specific functionalities within it's advertising framework. This can be very confusing and overwhelming for someone trying to learn or gain efficiency in this area. There exist a number of choices available and concept optionality across a vast number of directions to take a specific ad on Facebook's platform. 

Highlights include:

Where do I look to get started or learn about Facebook's advertising offers

What are some of the functionalities of the platform?

How does some of this differ from other digital advertising options?

How does some of this technical piece tie into the blue ocean concept we discussed in previous episodes?