The battle for the almighty entertainment dollar is heating up. How do professional and college sports teams engage their fan base? Nathalie Davis just headed up a conference in Atlanta that examined the changing marketing landscape in sports. Plus- a special trip back to Camden Yards with broadcaster Mel Proctor. Mel waxes eloquence as he details the night Cal Ripken, Jr. broke baseball's consecutive games streak. Also- a look at a documentary that details the origins of Rupp Arena and how civic-minded locals in Lexington are credited with launching construction of the iconic college basketball mecca.