In this episode, I’m sharing something I’ve been sensing more and more clearly; a real shift happening in the online business space, and what that means for business owners heading into 2026 and beyond.

This conversation isn’t about calling anyone out. It’s about patterns, signals, and paying attention. I’m reflecting on recent industry changes, buyer behavior, content trends, and trust (and how all of this affects how we show up, sell, and stay relevant without burning everything down).

In This Episode, I Talk About:

• A behind-the-scenes recap of the holidays, getting sick as a family, motherhood, and easing back into work
• Why recent pivots from long-standing industry leaders signal something bigger happening
• How overly polished, scripted content is creating disconnect
• The difference between “perfect” messaging and believable messaging
• Why trust, not urgency, is the real currency right now
• How buyer behavior has changed (and why impulse purchases are down)
• The rise of lower-ticket offers, extended payment plans, and memberships
• Why careless AI-generated content is hurting connection
• How launches are evolving and what buyers need during the decision window
• Why clarity matters more than scale in today’s noisy online world
• How to stay nimble, human, and sharp in 2026 and beyond

Resources & Concepts I Mention:

• The E-Myth – A book I love that explains the three roles in every business: the entrepreneur, the manager, and the technician
• The Coven – Creative Bodega’s membership for female entrepreneurs focused on content creation, Canva education, and ongoing support

The Major Shifts I’m Seeing Right Now:

1. The Buyer Has Changed
Buyers are more thoughtful, less impulsive, and far less motivated by artificial urgency.

2. Trust Is the New Currency
In a world flooded with AI content, human voice, honesty, and lived experience matter more than perfection.

3. Launching Looks Different Now
Traditional launch formulas aren’t hitting the same. Buyers need clarity, support, and connection - especially mid-decision.

4. Payment Behavior Is Telling a Story
Extended payment plans often outperform pay-in-full, signaling a shift toward flexibility over rigidity.

5. Memberships Are Rising
People want continuity, ongoing support, and relationships. Not just one-time transformations.

6. Sharpness Over Scale
Clear messaging, honest positioning, thoughtful offers, and consistency now beat chasing growth at all costs.

My Biggest Takeaway:

The businesses that win right now aren’t the loudest or the most polished, they’re the most human!

You don’t need to reinvent yourself or your business. You need to pay attention, stay flexible, and build trust before urgency.

Stay Connected With Me:

📧 Email Me! I want to hear from you: [email protected]

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand