Interesting conversations with interesting people

A Marketers take on founding a tech start-up with Kiarne Treacy


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Emma is joined by Kiarne Treacy Founder & CEO at Sustainable Choice a one-stop digital destination for finding and understanding brands' commitments to environmental sustainability.

Kiarne talks us through her journey from a career Marketer leading teams in large corporates, to going out on her own (something she had never envisaged doing) and finally to life as an entrepreneur in founding Sustainable Choice.

 We were interested to understand more about:

  • Career history to date
  • What led her to start Sustainable Choice, was there an ‘ah-ha’ moment
  • How a Marketer approached a tech start-up, and how her marketing background informed some of her choices
  • How has she found the ‘tech start-up’ space and what has she learned
  • What she sees as the benefits of being a marketing-led tech start-up
  • Some of the challenges she faces as a female entrepreneur 
  • What she is hoping to achieve with the business

There is so much to take away from this episode, so we hope you enjoy it.

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Interesting conversations with interesting peopleBy Spencer Lane