Studio North did a succinct recap article on Content Jam 2019. I’m going to paraphrase their recap on Mark Schaefer’s opening keynote: 

We’re in the midst of a marketing rebellion: 

-No more lies

-No more secrets

-No more control

Laws are banning deceptive advertising, information is available to everyone, and people will actively avoid marketing.  So what’s the solution? Stop talking about OUR why and start talking about the customers’ why.

Studio North: Content Jam 2019

Marketing Rebellion (Mark Schaefer)