Highlights from this episode include:

• Why cleaning up your room before you take a picture to post on social media costs you customers (3:39)
• A brilliant offer strategy that sets you apart from everyone else when you're competing for business (6:52)
• A rock-solid way to ensure that you won't waste your time and effort swapping services with another vendor (7:28)
• The secret to confidently charging higher prices and still outselling your competition (13:23)
• What your clients are afraid to tell you they want from you (18:49)
• The Starbucks secret to running a business that people can't stop throwing money at (21:13)