The relationship between sales and marketing teams can often be strained. Can working closer together deliver better outcomes and greater efficiencies? Can tech help drive better alignment? In this episode Laura Sloane, Head of Digital at PwC and Madeleine Storr, Regional Vice President at Salesforce join Sarah and Kuli to discuss these and other questions around the marriage between sales and marketing.

The relationship between sales and marketing teams can often be strained. Can working closer together deliver better outcomes and greater efficiencies? Can tech help drive better alignment? In this episode Laura Sloane, Head of Digital at PwC and Madeleine Storr, Regional Vice President at Salesforce join Sarah and Kuli to discuss these and other questions around the marriage between sales and marketing.

A marriage of convenience: sales and marketing

The business of being a business isn't easy. Often, companies need professional, legal, real estate, recruitment and education services to navigate challenges. This series delves into the challenges and opportunities faced by the companies providing those business services.
 
Hosts Sarah Paul (Senior Campaigns Manager for Business Services) and Kulvinder Hari (Senior Director, Solution Engineering) are joined by industry analysts and experts.

Business

Technology

Marketing

The business of being a business isn't easy. Often, companies need professional, legal, real estate, recruitment and education services to navigate challenges. This series delves into the challenges and opportunities faced by the companies providing those business services. Hosts Sarah Paul (Senior Campaigns Manager for Business Services) and Kulvinder Hari (Senior Director, Solution Engineering) are joined by industry analysts and experts.

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A marriage of convenience: sales and marketing

A marriage of convenience: sales and marketing