In this episode, we meet Phil Jamison, VP of North American Sales at Beatbox Beverage. 

Beatbox Beverage is a party punch beverage brand. Party punch is a fruit-flavored non-carbonated alcoholic beverage. 

Phil shares a masterclass in alcohol distribution and how to build a powerhouse alcohol brand.

Topics covered

• Wine/liquor vs. beer distributions
• Buyer research
• Social media  for an alcohol brand
• Getting share of mind with distributors 
• Online alcohol sales 

Takeaways

• There is more focus on merchandising at the local level in beer distribution (vs. wine/liquor)
• Don’t try to be something you are not; know your demographic and career to them.
• Getting your distribution sales pitch is a powerful sales lever
• Alcohol distribution is 100% relationship-driven
• If you don’t have relationships, make sure you have data and a differentiated story
• Start small and focus on building trust.
• Alcohol brands can sell online, but it’s highly regulated. Consequently, it’s a very small part of sales.

Please let us know your thoughts about the episode!

Where to find Scout Brisson:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

​Website: https://drinkdesoi.com/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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