In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level.In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day.We prefer shorter videos, thanks to TikTok. Other social networks have followed suit with the TikTokification of social media. Specifically, videos under three minutes fall into a sweet spot according to <a href="https://blog.hubspot.com/marketing/how-video-consumption-is-changing" rel="noopener noreferrer" target="_blank">HubSpot</a>. Don't miss out – hit play now and revolutionize your approach!

In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day. We prefer shorter videos, thanks to TikTok. Other social networks have followed suit with the TikTokification of social media. Specifically, videos under three minutes fall into a sweet spot according to HubSpot. Don't miss out – hit play now and revolutionize your approach!

In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level.In 2023&nbsp;people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day.We prefer shorter videos, thanks to TikTok.&nbsp;Other social networks have followed suit with the TikTokification of social media. Specifically, videos under three minutes fall into a sweet spot according to <a href="https://blog.hubspot.com/marketing/how-video-consumption-is-changing" rel="noopener noreferrer">HubSpot</a>. Don't miss out – hit play now and revolutionize your approach!

A Masterclass in Mobile Video Strategy

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.

The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”

Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations.  They also host Europe’s only dedicated Public Sector Digital Marketing Summit.

Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views.  

She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. 

Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. 

Find out more at https://publicsectormarketingpros.com/.

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A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

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