Jennifer Sertl and Loren Penman, Co-Chair, Autism Nature Trail (The ANT) at Letchworth State Park discuss the history of The ANT and the design principles that went into creating the mile-long trail. The level of expertise that went into creating the eight stations along the loop is a masterclass in the user-experience. Reminding all of us in innovation to ensure that we design our services and products with the end user all along the way.

Recorded at ROC Vox Recording & Production Studios, Rochester, NY  rocvox.com