"Leaders like to take all the wins. You can’t take the wins if you’re not willing to accept the failures. You’ve got to own them both."
Today's episode is with the Founder and Chairman of the Board at Liftbrands, Mr. Peter Taunton. Peter is a pioneer in the fitness industry as the founder of Snap Fitness, which now has 2500 locations in 26 countries. In recent years, he has acquired and founded several brands to round out the consumer fitness experience; 9Round, Farrell's, YogaFit, STEELE Fitness, and Fitness On Demand. Together with the Snap Fitness brand, they comprise one of the world's largest wellness franchise organizations with over 6000 locations across multiple brands serving 165 million workouts and counting.
In 2010, he was named an Ernst and Young Entrepreneur Of The Year, and his companies have been featured in such prestigious lists as Entrepreneur 500, Inc 5000, and Top Global and Franchise 500. For Taunton, it comes down to one word: passion. He has it, he teaches it and the results speak for themselves.