In the inaugural episode of Startup Nightmares, host Tal Shmueli sits down with Alexandra Wicksell to talk the highs and lows of StartUp life...

She currently runs a creative communications consultancy called Tribe 3 but in another life she was one of Cambridge Analytica's first employees. In fact, when she joined, they were still called SCL Group and behaved like any other market research and strategic communication agency. 

Alex shares with us what was it like working for Cambridge Analytica, how it felt being there when the company won the Trump contract and how the she felt during its collapse. 

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