The #1 reason startups fail?

They ran out of money.

We can talk about innovation, culture and values as much as we'd like, but it won't change reality:

Sustainable business = Sales.

Luckily, we have David Garcia onboard.

Few possess such a track record: David saw 3 startups through to a successful exit:

Imperva, IPO-ed in 2011.ARX, acquired by DocuSign in 2015. Cloudyn, acquired by Microsoft in 2017.

What do all of these companies have in common?

They sold real products, to real users, the right way.

Here's what we covered in this episode:

• Hiring and incentivizing salespeople
• Aligning Sales and Marketing teams
• Preparing a company for scale
• And... how to build a career in Sales, when your current role isn't preparing you for the next one.

A must-listen episode for anyone who's looking to level-up their commercial acumen.

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