What started as a small, well-intentioned project quickly grew into something much bigger.

In this episode of Memoirs of Alignment, Devon Williams reflects on leading a university-wide implementation where executive vision, a brand-new Salesforce module, and an ambitious discovery effort collided. Through a massive discovery conference, cross-functional collaboration, and the challenge of aligning internal and vendor processes, this memoir explores what it really takes to move from uncertainty to shared understanding.

This is a story about scope creep, emotional labor, and the hard work of alignment—before a single line of code is delivered.

In this episode, you’ll hear about:

• How “small” projects quietly become enterprise-wide initiatives
• Navigating ambiguity when technology is new and assumptions are everywhere
• Why discovery work is as much emotional as it is technical
• Aligning vendor and internal processes during agile implementation
• The power of narrowing scope and delivering in achievable increments

If you’ve ever facilitated a meeting that wasn’t really about the agenda—or managed a project where clarity had to be built before progress—this episode is for you.