Authentic Influence

A Message from the King: Fernando Machado, CMO of Burger King

Listen Later

On today's episode, Adam Conner is joined by Fernando Machado, CMO of Burger King.

Today, you'll learn:

  • The inspiration behind the "Moldy Whopper" campaign
  • Fernando's strategic emphasis on the "authentic and real" nature of food
  • What excites Fernando about Burger King's culture today
  • What BK is doing to build more direct relationships with the consumers who walk into their restaurants
  • Burger King's use of "social listening" and amplification of consumer stories
  • Advice on how to build a more authentic brand

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

    ...more
    View all episodesView all episodes
    Download on the App Store
    Authentic InfluenceBy Adam Conner
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    38 ratings