Knowledge@Australian School of Business

A Mindshift on Obesity: Rethinking the Costly Epidemic


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There are many preconceived ideas about obesity, but a new University of

New South Wales' research paper has debunked the myths that it's all
about lack of willpower or lousy lifestyle choices. Obesity presents a
high cost to the public purse, employers and individuals. With almost
30% of Australians now classified as obese, the epidemic requires new
solutions – and fast. A trial of cognitive remediation therapy now
underway looks likely to present some leads to complement the boss's
standard fitness incentives, such as a corporate gym membership or
cycling club. Conquering the battle of the bulge may be more about
changing the way we think, suggest the researchers.

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