Two years ago, we asked if AI could write your purpose and values. Our answer: It can mimic the words, but not the meaning.

In this episode, Emily and Laurie pick up where they left off — this time looking at AI’s role in creating vision and strategy. With 71% of companies now using or exploring AI, it’s no longer niche. But can it really give you direction, or does it just reflect back what you already know?

We talk about:

• How AI can act as a “mirror” for your existing thinking
• The risks of skipping human participation in strategy-making
• Why collective buy-in matters more than a perfect plan
• Practical ways to use AI as a starting point, not the final word
• Creative and collaborative approaches to building a vision your team owns

We leave you with two questions to reflect on:

• Would your team recognize themselves in an AI-written strategy?
• Are you aligned in belief, or just in language?

Don’t let a compelling plan distract you from the conversation that should have shaped it.