<p>Author, lecturer and consultant Chief Kris Blume joins Fireman Dan to explain how fire chiefs can serve as a brand manager for their departments. He also stresses the importance of communicating your values and using them as a tool to connect with the broader community. This episode is part two of a two-part series on the importance of branding in the fire service industry.</p>

Author, lecturer and consultant Chief Kris Blume joins Fireman Dan to explain how fire chiefs can serve as a brand manager for their departments. He also stresses the importance of communicating your values and using them as a tool to connect with the broader community. This episode is part two of a two-part series on the importance of branding in the fire service industry.

A Mission, Vision and Value-Based Approach to Fire Service Branding, Part 2

Made by and for the Fire Service Industry and hosted by Fireman Dan, an accomplished Fire Chief and Emergency Manager with over 20 years experience, we’ll feature the people, values, leadership, training and tactics keeping fire service professionals safe and managing risks along the way.

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A Mission, Vision and Value-Based Approach to Fire Service Branding, Part 2

A Mission, Vision and Value-Based Approach to Fire Service Branding, Part 2