A Mobile Approach to Online Lending panel at LendIt USA 2015 with Itzik Cohen, of Prosper Marketplace; Sun Lei, of 9F Bank; Greg Symons, of SocietyOne; and moderator Melissa Guzy, of Arbor Ventures. The panelists talk about the phenomenon that online lending is becoming a disruptive innovation and one that deserves serious consideration from varied stakeholders. Moreover, the rapidity and convenience of online lending means that price is no longer the decisive factor in choosing a lender. The ability to get a quick decision and apply for a loan at any time or anyplace trumps price. Moreover, a mobile approach usually is viewed as a marketing campaign tool for Chinese P2P companies. Furthermore, they are discussing about the threat of this new approach to the whole industry.