Traditional lead scoring is fundamentally flawed, but it's still foundational to the way many SaaS B2B go-to-market teams generate leads. It's time for that to change. Go-to-market teams need a new framework for lead scoring that reflects the way customers buy now.

In this guide from Andrea Warmington, Senior Content Strategist at Ortto, you'll learn:

• Why traditional lead scoring doesn’t work anymore
• What a product-qualified lead is and a modern approach to scoring
• How a product-led approach to lead scoring can accelerate growth
• How to implement a product-led lead-scoring framework

Listen now and get ready to transform your approach to lead scoring.

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