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A Modern Approach to the CMO's Strategy & Budgeting Framework
In this interview with host Steve MacDonald, meet Stephanie Shreve, a MarTech CMO with over 25 years of marketing experience, as she shares a modern approach to the CMO's strategy and budgeting framework. In a time when marketing budgets are shrinking but expectations are not, Stephanie introduces the CORE-MORE-EXPLORE framework. This framework involves allocating 70% of the budget to known tactics that have proven to work (CORE), 20% to slightly outside-the-box strategies (MORE), and 10% to completely new and experimental tactics (EXPLORE). Stephanie emphasizes the importance of data and collaboration in gaining buy-in from the CFO and CEO. She also highlights the significance of thought leadership content in building trust and relationships with customers.
“We've got a really good approach to looking at in that planning stage; what are we going to do that we know well? What are we going to be willing to do outside the borders zone a little bit? And then what's that part where we're going to try something new?” - Stephanie Shreve
Stephanie talks about each area of the framework and how to maximize its potential. Click through to learn now.
Follow Stephanie Shreve on LinkedIn
Follow Steve MacDonald on LinkedIn
View all episodes
By Steven MacDonaldIn this interview with host Steve MacDonald, meet Stephanie Shreve, a MarTech CMO with over 25 years of marketing experience, as she shares a modern approach to the CMO's strategy and budgeting framework. In a time when marketing budgets are shrinking but expectations are not, Stephanie introduces the CORE-MORE-EXPLORE framework. This framework involves allocating 70% of the budget to known tactics that have proven to work (CORE), 20% to slightly outside-the-box strategies (MORE), and 10% to completely new and experimental tactics (EXPLORE). Stephanie emphasizes the importance of data and collaboration in gaining buy-in from the CFO and CEO. She also highlights the significance of thought leadership content in building trust and relationships with customers.
“We've got a really good approach to looking at in that planning stage; what are we going to do that we know well? What are we going to be willing to do outside the borders zone a little bit? And then what's that part where we're going to try something new?” - Stephanie Shreve
Stephanie talks about each area of the framework and how to maximize its potential. Click through to learn now.
Follow Stephanie Shreve on LinkedIn
Follow Steve MacDonald on LinkedIn