What can we learn from one of the most complex AI projects in any museum today? 

What is the history of AI in museums? Can we add AI to our experiences without a complete renovation? How do you teach an AI about 775 different football teams? How can AI put visitors literally into a story? Is AI accurate enough for a museum? What about bias? Doesn’t AI take away jobs? And how do you specify exactly what shade of college football orange you want to an AI — if you can only use words?

Kimberly Beaudin (CEO, College Football Hall of Fame) and Geoff Thatcher (Founder & Chief Creative Officer, Creative Principals) discuss “A Museum Transformed with AI” with host Jonathan Alger (Managing Partner, C&G Partners | The Exhibition and Experience Design Studio).

Along the way: Hypercinema, Salvador Dalí, and net promoter scores.

Talking Points:
 
1. A College Football Museum Transformed with AI

2. History of AI in Museums

3. Adding, Not Redesigning

4. Putting Visitors in the Story: Cheerleader, Coach, Player

5. Accuracy, Inclusivity and Jobs

6. What We Learned

7. What Visitors Are Saying

How to Listen:
 
Listen on Apple Podcasts:
 https://podcasts.apple.com/us/podcast/making-the-museum/id1674901311

Listen on Spotify:
https://open.spotify.com/show/6oP4QJR7yxv7Rs7VqIpI1G

Listen at Making the Museum, the Website:
https://www.makingthemuseum.com/podcast

Links to Every Podcast Service, via Transistor:
https://makingthemuseum.transistor.fm/

Guest Bios:

Kimberly Beaudin is the Chief Executive Officer for the Chick-fil-A College Football Hall of Fame, one of Atlanta’s top attractions, and college football’s mecca. Beaudin joined the College Football Hall of Fame in June 2015 as the Vice President of Marketing and Communications. With over 20 years of experience in leading brand development and marketing strategy, she was later promoted to oversee the sales operations of the business in March 2016. In April 2020, Beaudin was appointed CEO of the Hall of Fame, making her the first female leader of the storied attraction. In her role as CEO, Beaudin focuses on strategic marketing initiatives, community and public relations, group sales and event sales as well as philanthropic development and partnership sales and activation.

Geoff Thatcher is an experienced creative director who excels at leading projects from concept to reality. These projects are most often about creating world-class experiences in corporate visitor centers, executive briefing centers, museums, theme parks and live events.Great experiences are distinguished by great story telling. Whether it’s interviewing executives about the future of health care in America, walking the Fort Worth assembly line of the F-35 Lightning II or listening to a seventh-generation Hawaiian play ukulele in her living room, it all begins with finding the story and translating it into memorable experiences. Geoff’s passion and experience in leadership development is ultimately about creating an environment where great work can get done together.

About Making the Museum:
 
Making the Museum is hosted (podcast) and written (newsletter) by Jonathan Alger. MtM is a project of C&G Partners | The Exhibition and Experience Design Studio.
 
Learn more about the creative work of C&G Partners:
https://www.cgpartnersllc.com/

Links for This Episode:

Kimberly on LinkedIn:
https://www.linkedin.com/in/kimberly-hartley-beaudin-a547933/

Kimberly by email:

[email protected]

College Football Hall of Fame:
https://www.cfbhall.com/

Geoff on Linkedin:

https://www.linkedin.com/in/geoffthatcher/

Geoff by email:
[email protected]

Creative Principals:

https://www.creativeprincipals.com/

Links for Making the Museum, the Podcast:
 
Contact Making the Museum:
https://www.makingthemuseum.com/contact

Host Jonathan Alger, Managing Partner of C&G Partners, on LinkedIn:
https://www.linkedin.com/in/jonathanalger

Email Jonathan Alger:
[email protected]

C&G Partners | The Exhibition and Experience Design Studio:
https://www.cgpartnersllc.com/

Making the Museum, the Newsletter:

Like the show? You might enjoy the newsletter. Making the Museum is also a free weekly professional development email for exhibition practitioners, museum leaders, and visitor experience professionals. (And newsletter subscribers are the first to hear about new episodes of this podcast.)
 
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