Joe Michalowski addresses the common concern of content marketers: "Do we have enough content?" He outlines a systematic approach to ideation, helping marketers continually generate strategic content by focusing on audience pain points and responsibilities.

Key Discussion Points:

• 00:00 Introduction and Episode Overview
• 00:13 Is there such thing as enough content?
• 01:58 Foundational ground rules for content ideation
• 08:14 Day-in-the-life exercise for ideation
• 13:19 Generating primary topics for ideas
• 17:59 Turning pain points into content ideas
• 20:32 Recap and final thoughts

Memorable Quotes:

• "Content strategy does not equal your LinkedIn posting strategy."
• "Repeat with intentionality, not just because you think there's nothing new to say."
• "If content is for everyone, it's actually for no one."

Enjoyed the Episode?

• Subscribe to Content Blocks on your favorite podcast platform.
• Connect directly: [email protected]