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A New Age in Selling: Stop Selling and Start Leading Through Alignment with Your Buyers
In The Age of the Customer, Forrester concludes we need to be customer-obsessed. In the B2C space, the emphasis on The Customer Experience (CX) is conditioning our B2B buyers to expect more. Chief among these expectations is that sellers align with the buyer's process. New research from today's guest, Deb Calvert will help us get started.
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By Susan FinchIn The Age of the Customer, Forrester concludes we need to be customer-obsessed. In the B2C space, the emphasis on The Customer Experience (CX) is conditioning our B2B buyers to expect more. Chief among these expectations is that sellers align with the buyer's process. New research from today's guest, Deb Calvert will help us get started.