With new norms emerging such as a new equilibrium in supply and demand and emerging family priorities, we are seeing an increased adoption of technologies that reposition how consumers receive products and services. Last mile is focusing on hyper convenience with speed, ease and utility as the guiding light. Experiential tech won't go away, but we will see brands and retailers lean more heavily into order management, distribution fulfillment and mobile payments.
On this episode of Retail Refined, host Melissa Gonzalez sits down with Mariya Zorotovich, Director of Strategy and Incubation in the Internet of Things Group at Intel and part of the Emerging Technology organization of the Retail, Banking, Hospitality, and Education verticals. In this discussion, Mariya and Melissa discuss not only the trends we are seeing but a 4-step playbook to approaching how to rethink consumer needs and expectations.
Some of the main topics from the conversation include...
The new consumer and new habits forming
Increased adoption of tech across generations
The new challenge/opportunity this poses for brands and retailers (contactless payments, curbside, etc.)
Who is currently well positioned for this (i.e. Target)
High level tips/steps for retailers and brands as they approach rethinking customer needs and expectations post-COVID-19