In the sudden move to remote space, small businesses are having to rethink their marketing and service approach to continue to meet the demands of consumers. What some had considered a marginal way to attract and retain customers, online sales and services have now become the backbone and integral component to the survival of businesses everywhere.

In this week’s episode of Remote Space, we are joined by Kendra Hubbell, Sr. Product Marketing Manager at The Essential Baking Company, and also a newly practicing yoga instructor. In both of her roles, Kendra shares with us her experience in pivoting a baking company and a yoga practice, entirely to the remote space. By changing her marketing approach to accommodate the social distancing norms today, Kendra is able to help sell baked goods, and do handstands, all in the comfort of her own home.

Resources

Kendra Hubbell - LinkedIn

The Essential Baking Company – Website

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