"That emotional connection with an actionable audience is the only strategy you have left to remain relevant in the coming years. Get going now before it’s too late." - Mark Schaefer  

I had the GREAT honor to engage in an hour-long conversation with Mark Schaefer regarding Mark's new book: Marketing Rebellion -- The Most Human Company Wins.  

🔥 Mark shared SO MUCH value.   

🔥 Below are some of my takeaways:  

🌟Consumers are in control  

🌟2/3 of marketing is generated by consumer-driven activities  

🌟Brands need to EARN their right to join consumers' conversations about them. Brands need to be INVITED  

🌟In a human-centered marketing paradigm, solopreneurs & entrepreneurs have an advantage, b/c we are our brands. Leverage that emotional connection  

🌟We do not have to be on ALL social media channels. Focus on ONE & master it before we expand.  

🌟Be DIFFERENT & do what works for you. Unlearn what you have learned. Deconstruct & reconstruct. Experiment with things  

🌟 Even if video content is hot nowadays, you do NOT have to do it if you do NOT love doing it. See the point above  

🌟 Random Act of Content gets you nowhere...Focus on QUALITY. Stop cluttering the digital space

You can watch the video interview here via this link. 

----

Do you know that this podcast is also a weekly live streaming show?

Every Wednesday, at 2pm PST | 5pm EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to delivery valuable content to you.

I highly encourage you to join us live and ask your questions. You will get immediate answers!

You can follow my other social media channels:

LinkedIn | Instagram | Facebook

---

🙏 Classroom Without Walls' weekly live streaming shows are proudly sponsored by StreamYard, my favorite tool to go live on multiple social media platforms

Use my discount link here to check them out!