Welcome to the first episode of On Message (formerly PR & Politics).

[0:00] - Why we're rebranding

[2:54] - What On Message means

[5:40] - A new normal

[11:25] - Why you should reassess your communications efforts

[14:00] - One thing leaders should be doing now

[18:24] - Getting fired up about PR research

[19:50] - Story: Dow Chemical pond