Nonstop Nonprofit

A New Normal: Letting data lead the way with NextAfter


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NextAfter's extensive data showing nonprofits' pre- and post-COVID-19 activities, communications, and purpose is the perfect place for you to start making positive, numbers-based changes for your nonprofit. 

Listen as Justin and Tim evaluate valuable data from 150+ charitable organizations across a dozen nonprofit verticals:

  • Total weekly email volume from organizations
  • Which verticals are communicating the most
  • Fluctuation in email volume over recent months
  • Percentage of emails talking about COVID-19
  • Ratio of fundraising emails to newsletters and cultivation content

To steal a quote from NextAfter's Brady Josephson, "...the work isn't done with a click." ... but your new normal can begin there.

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