The CEO Shift with Leanne Meiser

A New Perspective on B- Work


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Today we're chatting about the concept of B- work and the struggle that type A, overachievers often have with this concept.


When someone suggests this to them they tend to doubt that what they are putting out will resonate with their audience because it's less than perfect. But let's shift this perspective a bit. For example, writing social media posts - B- just means that it'll never be perfect but it doesn't matter if it's perfect for YOU. It matters if it's perfect for THEM. Writing from a place of helping HER is where it's going to stick.


When I write content I start with these 3 things:


1. Managing my mind - believing that you want to work with me.

2. What does my audience (you) want? And what's preventing you from having that now?

3. How do I get you the result you're desiring?


That is the first draft of my social media content. Then a few days later I reread and tweak and then I post! I use my content to learn from and continue to tweak until that B- work becomes A+ content, but I post it before it gets there. We don't have to always produce new content, we can use what we've already put out and modify it, and put it out there again! It will land differently with your audience each time and it'll continue to get better.


I'd love to chat with you more about this! I'm over on Instagram @leannemeiser and you can book a free discovery call where we can determine if I'm the right coach for you and how we can take your business to the next level. Book your call here!

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The CEO Shift with Leanne MeiserBy Leanne Meiser