In old-school industries – think energy, manufacturing, or construction – people still value good old-fashioned human contact when it comes to marketing. It’s often the case that in-person engagement is valued far more than email newsletters or social media campaigns. For content marketers, this might mean the typical B2B marketing playbook has to be questioned – is that what our audience wants?

But back-to-basics doesn’t necessarily mean straightforward or simple. In this episode, host Amy Woods talks with Mike D’Errico, Head of Marketing at ARIX Technologies. Together, they discuss how ARIX serves a more traditional sector like energy and why their approach holds value across industries.

Find out:

• Why webinars are Mike’s favorite content to repurpose
• How to network in a traditional industry like energy
• Why the subject line of an email is 90% more important than the body
• The risks of overreliance on LLMs and how to ensure content writing stands out online
• Why “unicorn” writers don’t exist (and what to look for instead)
• How the TikTokification of LinkedIn is affecting the platform

Important Links & Mentions 

• Mike on LinkedIn https://www.linkedin.com/in/michael-derrico/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
• Content 10x: https://www.content10x.com/