Does the unthinkable provide a catalyst for opportunity? Host Sarah Shilling, CMO at UNLIMITED speaks with Duncan McRae, Chief Editor, Marketing Gazette, about how in the face of crisis brands can flourish if they have an acute awareness of their consumer needs, and how is this going to impact the agenda of marketeers throughout 2021?

The Unthinkable Marketing series helps CMOs and Comms Leaders to get deeper human understanding, to know consumers better than they know themselves right now - to think the unthinkable, course correct and drive new success for their brand.