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In this episode of "Becoming Irresistible," Jaya George delves into the unique pressures high achievers face as the new year approaches. January, often seen as a time for fresh starts, can feel intoxicating for those driven by ambition. Jaya explores the concept of "identity reflex" and how the calendar flip can trigger a cycle of overcommitment and rush of adrenal energy. She offers insights into reorienting goals, emphasizing the importance of listening to internal signals over external pressures. Tune in to discover how to navigate the new year with a focus on sustainable ambition and self-awareness.

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