Thirty years ago when Bill Koenigsberg started his company, Horizon Media, the largest privately owned media agency in the world, most of his peers were trying to keep business matters separate from personal life. But Bill set out to create a culture that would attract people who would want to be personally invested in building something special with him. But since Bill had a 30-year head start, when everything shut down from Covid, his decades of building a people-focused culture helped them pivot quickly. Listen to hear all about how they’ve adapted old rituals, like switching Bill’s handwritten anniversary notes to anniversary Zoom calls, and created new ones, like the Bill Daily, weekly cooking classes, and reading time for the children of employees. If there’s one thing that rings true, now more than ever, it’s Bill’s motto—“Business is Personal.”