A week or so again I did an Ask Me Anything on Stories, and a question that came up more than once was “how do you find your niche?”. I found I couldn’t quite put into a couple of paragraphs what I think about niching, and as a few people had asked I thought it might be worth doing a podcast episode on niching - so here we are. I think niching is something that comes up over and over again in your business - it’s often something we want to get ‘right’ at the start, but it continues to rear its head as we keep developing our work. I have a mixed relationship with the niche, I change between thinking it’s a good and a bad thing, so today I thought I’d explore the why’s and wherefore’s of niching, and how to start thinking about your niche.