It’s no secret that embedding insurance offerings into an existing customer experience provides a great opportunity for generating new revenue and expanding customer relationships.

However, it’s not always easy to get started with an embedded insurance strategy, especially if you don’t have an insurance background. If you truly want to embark on a successful insurance program, you’ll have to approach it with the right mindset.

Today we’re joined by Zach Shefska, Founder, CEO, President of CarEdge. Founded in 2020, CarEdge makes buying, owning, and selling a car more efficient and fair for everyone involved. Zach himself is a self-made executive with a passion for advocacy, fairness, and empowerment in the auto industry. 

We’re excited to hear about what Zach and his team are working on at CarEdge, and how they’re innovatively thinking about insurance distribution as a means to complement their current offerings and to further empower their customers throughout the vehicle purchase and ownership experience.