From Ghostwriting the 1% to Serving the Overlooked

w/ Greta Myers

For years, the publishing world has worked the same way: if you have money or influence, you can get a book written. If you don’t, your story probably never gets told.

In this episode, I sit down with Greta Myers to talk about the tension we both felt working in high-end ghostwriting — solving wealthy people’s problems while knowing there were powerful, important stories that couldn’t afford to be published.

Since we last talked, Greta did something about it.

She launched Sparrow Stories, a nonprofit dedicated to helping leaders who are transforming communities — rescuing women from trafficking, serving rural America, helping formerly homeless families — share their stories through books.

We talk about:

• The real economics of ghostwriting (and why books often cost $30k–$100k)

• Why most nonfiction is shaped by those with wealth or influence

• The difference between acquiring money and acquiring meaning

• How storytelling softens judgment and builds compassion

• What it actually takes to start a nonprofit from scratch

• The complicated realities of funding mission-driven publishing

This is a conversation about faith, business, justice, and the power of long-form storytelling to shape what — and who — we value.

If you want to learn more about Sparrow Stories, visit sparrowstories.org.

If you know a nonprofit leader whose story deserves to be told, share this episode with them.

And if you enjoyed this conversation, make sure you’re subscribed to the podcast — I’m restarting regular episodes and there’s more coming soon.

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